HOSPITALITY REAL ESTATE
Sustainability Strategies
Marketing and consulting to increase resiliency and global well-being.
INTRO
We’re in a shift—
The climate crisis is catalyzing new consumer values, government policies, and investor trends.
Building owners and operators are pressured to take sustainability seriously, but many don’t know where to start or how to make it viable.
ESG FRAMEWORK
Real Estate is Most Impacted
Until recently,
sustainability has been a nice to have for real estate companies – despite the industry producing 50% of the world’s global emissions. Early adopters were typically incentivized by utility savings or customer preferences.
Today,
public companies are called to disclose their environmental, social, and governance (ESG) factors publicly, to support investment decision making. Most organizations have never measured their impact and now are tasked to collect historical data and develop ESG programs to prove, and improve, their sustainability initiatives.
WHERE TO BEGIN?
Develop → Experience → Communicate
Engage stakeholders in ESG issues through multisensory touchpoints.
DEVELOP
sustainability goals, carbon neutral buildings, and healthy occupants
2. EXPERIENCE
environmental, social, and economic benefits
3. COMMUNICATE
through storytelling content, data-backed reports, and programming experiences
STRATEGY
Wellness Real-Estate
This global market is projected to reach $197B by 2022. Are you creating healthy buildings yet?
Hotels & Residences
Restaurants & Lounges
Offices & Schools
STRATEGY
Tell Your Story
Sustainability is a shared journey. People want (and need) to hear how companies are doing their part. Are you controlling your narrative?
Programming Experiences
Creative Content
Data-Backed Reports
Everything is interconnected
Benefits
People in all industries are rising up to the challenge and taking restorative action against biodiversity collapse and exploitative systems.
There’s opportunity to integrate climate action at every stage of the asset lifecycle. Key benefits for hospitality real estate are:
Protecting against climate risk → increased long-term property value
Reduced energy and water use → utility cost savings
Improved brand image → meeting expectations of operators, customers, investors, city officials, and concerned community members